Singer is one of the most recognized and respected brands in the world. The company is the largest manufacturer and seller of sewing machines, and a leading marketer of consumer durable products.

Singer was founded 150 years ago, and still going strong, with presence and support staff in over 140 countries around the world.

Singer Africa Middle East Limited is the marketing and distribution management arm of the company operating from Amman (Jordan), with two support offices in Cairo and Johannesburg.

The Singer product range in the Africa Middle East region varies from one country to the other, but it covers a wide range of domestic, artisan and industrial sewing machine, as well as a selected range of electrical home appliances; mainly white goods.